Agent Resources • HR Resources

OIA Brand Resources

OIA Mission & Brand Promise

OIA’s purpose and guiding principles are dictated by you, the independent agent. That’s why independent insurance agents are at the heart of everything we do.

Our Brand Philosophy

We promoteprogress and protect the professional advice and guidance only independent insurance agents provide.


We are your champions. We’re elevating the importance of insurance and championing the personal and professional advice and guidance only independent agents provide. Together, we’re fighting the commoditization of insurance because we believe that peace of mind is only possible with the right protection.


We are ensuring your growth. We offer independent insurance agents access to the best resources, tools and training. As industry thought leaders and innovators, we are committed to helping independent agents continually reinvent new ways to deliver the promise of peace of mind and protection.


We’ve got your back. Whether we’re helping you find the right protection for your agency or advocating on your behalf, we’re focused on protecting independent insurance agents so you can focus on protecting your clients and communities

Our Brand Character

These guiding principles define who we are:


We listen before we speak. Understanding is the foundation of all our partnerships.


We say what we mean, and mean what we say. Above all, we always have our members’ and consumers’ best interests in mind.


We live our beliefs out loud. Our actions are driven by what we believe.


We embrace change. We ask new questions and seek new answers – for our membership and ourselves.

OIA Logos

Click on the images below to download Ohio Insurance Agents and Trusted Choice logos. Looking for high-resolution logos? Contact us.

Social Media

Click on the images below to download positive industry messages from Ohio Insurance Agents and Trusted Choice.

The Trusted Choice & Big I Communications teams have been producing some positive messaging around the industry in response to the pandemic, especially in light of  the reputation pressures due to the BI issue. However, our industry is making a positive influence with billions of dollars in return of auto premium, millions of dollars in donations to community efforts an foundations, and thousands of hours of independent agents’ support for their local communities and the innovation of agents and carriers to be able to continue a vital industry through remote work and support.

Choose Local

Choose Local Marketing Campaign Materials

Independent insurance agents not only serve their community and local businesses but are local, small businesses themselves. Encourage your community to remember their local Trusted Choice Independent Insurance Agent when shopping local. Agents are encouraged to use this campaign year-round!


Promoting the IA Channel

As Independent Insurance agents, we know your time is limited and creating graphics to share on social media and with clients is not the most important thing on your list. With this in mind, OIA has created a couple of graphics that you can utilize in your day to day operations.

Click on the image below to download client facing infographics on why they should be using an Independent Agent.

Success Starts Here

Sign up for our newsletter today!
  • This field is for validation purposes and should be left unchanged.