OIA has appointed tenured insurance leader, Jody Geiger, to the new position of Chief Marketing Officer, joining the association’s top leaders and strategy group.
Most recently, Jody served as the Brand and Cause Marketing leader at Nationwide, spearheading their Make Safe Happen program, which focused on bringing awareness that accidental injuries are the leading cause of death for children. During her time within this role, she interfaced with world-renowned Ogilvy Mathers to initiate the branding principles for the program and leveraged never-used before at Nationwide social mediums to connect with their target audience. Within the four years the program existed, the team delivered an impactful 23+ million safety actions that helped keep children safer from accidental injuries all over the world. This included over 24K swim lessons delivered to at-need neighborhoods, nearly 1.6M caregivers and children participated at local events, and 2.9M people watched the program’s safety videos.
Jody brings nearly 20 years of industry experience to the OIA. She joined Nationwide in 1999 and has lead cross-enterprise initiatives including overseeing multi-million-dollar initiatives, marketing operations and annual planning, and experienced refreshing the Nationwide brand, moving from the Frame back to the iconic N & Eagle. Jody has held leadership positions across sales, finance, and marketing including: Cause Marketing Leader, Marketing Operations, and Chief of Staff.
Jody holds her MBA and is an Ohio State University alumni and graduate from the Fisher College of Business in Economics. Residing in Grandview, Jody and her husband, David, enjoy being active in their community and spending time with their two children: Jackson (4) and Reagan (2). Jody enjoys running and has completed over a dozen marathons. She is also active volunteering her time with nonprofits, serving on boards, and a champion and leader for the Women’s Economic and Leadership Development program.
It is with great pleasure, we welcome Jody to the OIA team.