IntellAgents Focuses its Strategy by Rebranding to IA|METRIC

In 2017, Ohio Insurance Agents Association incubated a company that would later be called “IntellAgents”. The following year, in 2018, with the partnership of state associations from across the country, we launched “IntellAgents”, a national brand that would help independent insurance agents understand their agency’s data and transform it into purposeful and relevant insights that support the growth of their agencies.

After three years of expansion and growth, we feel the time has come to reposition our brand to better align with the future of our business. Our vision is to refocus on the expansion of simple, outcome-based product offerings while still offering the same personable customer service we take pride in, as we guide agents on their data journey under our new name: IA|METRIC.

“Our roots are still the same as they always have been, firmly planted with the independent insurance agency. We will continue providing products and services through the associations and networks with which they partner. Our commitment to IAs has not and will never waver.” – Adam Crumrine, CEO

Why such a simple name? We want to focus on providing Simple. Focused. Outcomes.

“IA” = Independent Agents

“METRIC” = Data on its own can be hard to sift through to figure out what it all means. Metrics give you focus. They give you something you can measure, providing you with a benchmark you can use as a line in the sand. By providing agents with metrics to focus on, we can give them direction about their agency to align them with their goals.

We are excited to bring valuable insights and an easier user experience through the new IA|METRIC brand while maintaining the roots of our mission and values.

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