2022 Agency Universe Study Is Underway

Your Participation is Crucial

We are currently fielding the 2022 AGENCY UNIVERSE STUDY which provides critical information for the Independent Agency System, for IIABA, and for insurance carriers. In the current environment with many issues facing the insurance industry, your input is more important than ever.

The AUS is very broad in scope, addressing issues such as agency revenues, carrier relationships, carrier representation, diversity, social media, Insuretech, and perpetuation challenges.  In 2022, some key objectives of the study will be to benchmark significant changes in the independent agency system over time, provide insight into new/emerging issues and to gauge the overall impact of COVID-19 on the IA system over the past two years. Results will be reported in IA Magazine and many other industry publications.

As a token of our appreciation, once you complete the survey you will be entered in our drawing for participation prizes totaling $3,500, including a $1,000 grand prize, two $500 second prizes, four $250 third prizes, and five $100 prizes. We will also send a summary of results to agents who complete the survey

We recognize that you are very busy, and this survey requires a sizable time investment. This critical research is only conducted every two years and is the seminal research on the state of the independent agency system. Your input is crucial, so we hope that you will take the time to complete the survey as soon as possible.

Please click here to take the survey now.

Please remember that your responses are completely confidential. If you have any questions or concerns pertaining to the survey, please click here.

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