According to a recent article from Smart Harbor, "Digital marketing strategy and technology in the insurance space will continue to change radically in 2019. Advances in artificial intelligence (AI) are enabling digital assistants to become smarter about insurance, Google’s mobile-first indexing will change the way content is ranked, and texting is becoming a mainstream form of client service communication for millennials—all changes insurance agencies must consider in advancing their sales and marketing to compete."
There are no signs of technology slowing down any time soon, and it's time the insurance industry jumps on board with these changes!
Voice search, chatbots, micro-experiences, texting, and everything being done on your mobile device — we get it, this is A LOT to take in. That's why we created this video to answer all your questions.
Click below to contact Ashley, OIA's Customer Experience Manager!